New Projects

So yet again its been awhile since I’ve updated the blog. For the past few weeks I have been trying to accumulate a good amount of projects so that I can round out my portfolio for the upcoming semester as well as for potential jobs in the future. Its been going fairly well and I have been able to utilize some great connections in order to get some projects up and running. All the projects and clients I have been working for have been awesome and the projects will be a great addition to my 2010 portfolio.

The first of the projects is the menu redesign for New World Tortilla. I have been working for New World for about 2 years now and ive always been interested doing some design work for the restaurant. I spoke with one of the owners Mike Hathaway about doing a redesign of their menus for both the Pine street location as well as the UVM Davis Center location. Menus are a daunting task because of the amount of information that has to be presented in a small amount of space. I wanted to tie the colors into the branding of the locations themselves to I used the colors from the tiles within each location. After a few revisions and talks with the owners about how they wanted their menu items represented, these are the two versions we have come up with.

Last month I was lucky enough to go with my girlfriend Lauren and her family to their amazing home in Sandy Bay, Jamaica. Sugar Hill as it is named is probably the most amazing home I’ve ever seen. The Kraus famly has done an incredible job of designing and decorating the house to fit within the Jamaican landscape. Mrs Kraus had asked me if I would work on a redesign of their current logo and come up with some branding pieces to go along with it (business card, brochure, stationary, information cards, ect.) to use when renting the house. They had been using the national bird of Jamaica as well as the national flower withing their existing logo, so all I wanted to do was illustrate this look and incorporate it into the name of the house, Sugar Hill. Above is the logo presented on a business card. There is still some work to be done on the placement of objects on the card but for now this is the design I have come up with.

I also just ordered these today. Im really pumped on finally having my own business card to utilize in future situations. Printing is being done at

And lastly I just finished up another gig poster for my friend Zack Johnson who is going to be playing down at Ruben James’ on Main street in Burlington, Vermont. Head down every Tuesday night to check him out!

I think that’s all I have for now, Ill try my best to update more frequently with more projects as they come along, hope everyone is doing well!


~ by jfranklin7588 on August 27, 2010.

One Response to “New Projects”

  1. Love everything. I think the poster is really cool. I am very excited about the work we are doing together!

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